Engineered for Instinct, Crafted for Joy


From feathery flutter teasers that awaken a cat’s inner hunter to rugged tug ropes woven from ocean‑bound plastics, every Fetch & Reel creation is rooted in animal‑behavior science. We design multi‑sensory toys—think cooling rings for teething relief or puzzle feeders that transform dinner into a mental workout—so pets stay healthy in body and sharp in mind. Safety never takes a back seat; non‑toxic materials, reinforced stitching, and chew‑tested seams come standard. When you choose our products, you’re not just buying a toy—you’re investing in enrichment that strengthens the bond between you and your companion.

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Innovation with a Wag and a Heart


Fetch & Reel began as a kitchen‑table sketchpad shared by two animal‑behavior students determined to reinvent pet play for a changing world. Today our lab spans three continents, yet our mission remains singular: empower pets to live richer, more vibrant lives. We collaborate with veterinarians, wildlife biologists, and sustainability engineers, blending cutting‑edge research with eco‑responsible manufacturing. Each purchase funds coastal clean‑up projects and free toys for rescue shelters, creating a triple win—happy pets, proud parents, and a healthier planet.

  • — Grace Hamilton

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    “My Labrador, Olive, demolished every toy in minutes—until Fetch & Reel’s Tide‑Twist Rope arrived. Three weeks in and it’s still intact, plus Olive’s destructive chewing has turned into healthy tug sessions.”

  • — Isabella Carter

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    “The Sky‑Climb Pods transformed my apartment into a vertical playground. My cat Luna now zooms up and down daily, shedding pounds and gaining confidence. Best purchase of the year!”

  • — Natalie Brooks

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    “Finding enrichment for my Holland Lop was tricky, but the Burrow‑Barrel is a hit. Hazel tunnels, chews, and rearranges straw rings for hours. Five stars for thoughtful design!”

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